HubSpot vs Pardot

Head-to-head usage across the sites we track.

Detections for Pardot end in Nov 2022. The fingerprint catalog behind our crawls no longer carries that technology as its own entry, usually because it was retired or split into more specific ones, so its figure is the last recorded and is not directly comparable with a currently tracked technology.

Top sites by authority

HubSpot · Pardot · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

HubSpot · Pardot · share of sites in each country using one or the other

United States 97,649

3,868

India 36,303

2,475

United Kingdom 30,812

1,790

Canada 25,528

1,883

Germany 19,349

1,260

Australia 18,756

1,279

France 17,986

1,198

Mexico 15,724

1,305

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All HubSpot sites · All Pardot sites