ID5 vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

ID5 · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

ID5 · Twitter Ads · share of sites in each country using one or the other

United States 50,036

69,437

Japan 11,434

81,700

United Kingdom 24,990

32,274

India 18,423

33,719

Canada 25,206

26,144

Germany 17,548

19,517

France 15,554

20,992

Spain 13,791

20,740

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All ID5 sites · All Twitter Ads sites