ID5 vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

ID5 · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

ID5 · Twitter Ads · share of sites in each country using one or the other

United States 49,332

69,081

Japan 11,559

80,085

United Kingdom 24,805

32,682

Canada 25,204

26,321

India 18,267

33,070

France 15,167

21,110

Germany 17,016

19,085

Spain 14,127

21,889

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All ID5 sites · All Twitter Ads sites