Insider vs Segment

Head-to-head usage across the sites we track.

Top sites by authority

Insider · Segment · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Insider · Segment · share of sites in each country using one or the other

United States 1,478

25,308

India 1,011

9,866

United Kingdom 947

9,012

Canada 754

8,363

Germany 951

7,276

Indonesia 3,338

4,301

Australia 690

5,871

Brazil 897

5,519

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Insider sites · All Segment sites