Integral Ad Science vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

Integral Ad Science · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Integral Ad Science · Twitter Ads · share of sites in each country using one or the other

Japan 649

81,700

United States 1,411

69,437

India 737

33,719

United Kingdom 1,139

32,274

Canada 975

26,144

France 830

20,992

Spain 850

20,740

Germany 880

19,517

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Integral Ad Science sites · All Twitter Ads sites