Klaviyo Data Platform vs mParticle
Head-to-head usage across the sites we track.
Top sites by authority
Klaviyo Data Platform · mParticle · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Klaviyo Data Platform · mParticle · share of sites in each country using one or the other
United States
574
3,561
Canada
370
676
United Kingdom
413
520
India
298
493
Australia
290
402
Germany
280
372
France
272
358
Spain
246
366
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Klaviyo Data Platform | mParticle |
|---|---|---|
| LCP | 1.8 s | 1.6 s |
| INP | 125 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 500 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Klaviyo Data Platform to mParticle
| Domain | When |
|---|---|
| maelyscosmetics.com | Oct 2025 |