Klaviyo Data Platform vs Segment

Head-to-head usage across the sites we track.

Top sites by authority

Klaviyo Data Platform · Segment · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Klaviyo Data Platform · Segment · share of sites in each country using one or the other

United States 113

27,867

India 59

11,239

United Kingdom 75

10,369

Canada 71

9,587

Germany 48

8,173

Australia 55

6,664

France 48

6,503

Brazil 23

6,136

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Klaviyo Data Platform sites · All Segment sites