Klaviyo Data Platform vs Segment

Head-to-head usage across the sites we track.

Top sites by authority

Klaviyo Data Platform · Segment · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Klaviyo Data Platform · Segment · share of sites in each country using one or the other

United States 403

25,308

India 211

9,866

United Kingdom 311

9,012

Canada 248

8,363

Germany 210

7,276

Australia 197

5,871

Brazil 91

5,519

France 207

5,305

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Klaviyo Data Platform sites · All Segment sites