Klaviyo vs Pardot

Head-to-head usage across the sites we track.

Detections for Pardot end in Nov 2022. The fingerprint catalog behind our crawls no longer carries that technology as its own entry, usually because it was retired or split into more specific ones, so its figure is the last recorded and is not directly comparable with a currently tracked technology.

Top sites by authority

Klaviyo · Pardot · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Klaviyo · Pardot · share of sites in each country using one or the other

United States 94,562

3,868

United Kingdom 37,244

1,790

Canada 29,978

1,883

Australia 27,541

1,279

Germany 24,145

1,260

India 20,024

2,475

France 21,230

1,198

Spain 16,028

1,143

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

All Klaviyo sites · All Pardot sites