Klaviyo vs Pardot
Head-to-head usage across the sites we track.
Top sites by authority
Klaviyo · Pardot · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
17
0
Open Page Rank 8+
117
0
Open Page Rank 7+
456
0
Open Page Rank 6+
1,239
0
Open Page Rank 5+
3,036
0
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Klaviyo · Pardot · share of sites in each country using one or the other
United States
103,547
4,315
United Kingdom
40,783
2,115
Canada
33,265
2,217
Australia
30,331
1,439
Germany
26,133
1,493
France
23,908
1,531
India
22,437
2,856
Spain
16,738
1,387
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Klaviyo | Pardot |
|---|---|---|
| LCP | 1.6 s | 2 s |
| INP | 100 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 500 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.