Klaviyo vs Pardot
Head-to-head usage across the sites we track.
Detections for Pardot end in Nov 2022. The fingerprint catalog behind our crawls no longer carries that technology as its own entry, usually because it was retired or split into more specific ones, so its figure is the last recorded and is not directly comparable with a currently tracked technology.
Top sites by authority
Klaviyo · Pardot · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Klaviyo · Pardot · share of sites in each country using one or the other
United States
94,628
3,855
United Kingdom
37,132
1,844
Canada
29,501
1,914
Australia
27,110
1,211
Germany
23,957
1,247
France
20,942
1,249
India
19,705
2,417
Spain
16,472
1,221
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Klaviyo | Pardot |
|---|---|---|
| LCP | 1.6 s | 1.9 s |
| INP | 100 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 500 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.