Klickly vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

Klickly · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Klickly · Microsoft Advertising · share of sites in each country using one or the other

United States 66

194,280

Italy 11

120,089

Germany 23

109,223

United Kingdom 29

96,386

France 19

85,328

Netherlands 12

71,387

India 29

66,986

Canada 40

64,841

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Klickly sites · All Microsoft Advertising sites