Klickly vs Microsoft Advertising
Head-to-head usage across the sites we track.
Top sites by authority
Klickly · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Klickly · Microsoft Advertising · share of sites in each country using one or the other
United States
58
180,700
Italy
12
113,422
Germany
16
98,787
United Kingdom
23
87,840
France
13
76,969
Netherlands
12
64,450
India
27
59,005
Spain
10
58,253
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Klickly | Microsoft Advertising |
|---|---|---|
| LCP | 2 s | 1.9 s |
| INP | 112 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 700 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Klickly to Microsoft Advertising
| Domain | When |
|---|---|
| resbiotic.com | Nov 2025 |