Linkedin Ads vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

Linkedin Ads · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Linkedin Ads · Microsoft Advertising · share of sites in each country using one or the other

United States 9,045

179,390

Italy 3,087

106,385

Germany 4,283

100,083

United Kingdom 5,308

87,382

France 3,828

73,584

Netherlands 3,442

63,866

India 6,466

59,833

Canada 4,190

57,630

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Linkedin Ads sites · All Microsoft Advertising sites