MailChimp vs OptinMonster

Head-to-head usage across the sites we track.

Top sites by authority

MailChimp · OptinMonster · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

MailChimp · OptinMonster · share of sites in each country using one or the other

United States 140,200

9,793

United Kingdom 64,810

3,336

Canada 41,963

3,192

India 40,362

3,304

Italy 33,400

1,626

Australia 31,343

2,097

Netherlands 31,497

1,593

Germany 31,060

1,932

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All MailChimp sites · All OptinMonster sites