MailChimp vs Pardot
Head-to-head usage across the sites we track.
Top sites by authority
MailChimp · Pardot · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
55
0
Open Page Rank 8+
881
0
Open Page Rank 7+
3,928
0
Open Page Rank 6+
8,381
0
Open Page Rank 5+
16,023
0
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
MailChimp · Pardot · share of sites in each country using one or the other
United States
161,030
4,315
United Kingdom
74,844
2,115
Canada
48,970
2,217
India
47,917
2,856
France
37,876
1,531
Australia
37,236
1,439
Italy
37,051
1,309
Germany
36,354
1,493
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | MailChimp | Pardot |
|---|---|---|
| LCP | 2 s | 2 s |
| INP | 75 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 900 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.