MailChimp vs Pardot
Head-to-head usage across the sites we track.
Detections for Pardot end in Nov 2022. The fingerprint catalog behind our crawls no longer carries that technology as its own entry, usually because it was retired or split into more specific ones, so its figure is the last recorded and is not directly comparable with a currently tracked technology.
Top sites by authority
MailChimp · Pardot · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
MailChimp · Pardot · share of sites in each country using one or the other
United States
140,200
3,855
United Kingdom
64,810
1,844
Canada
41,963
1,914
India
40,362
2,417
Italy
33,400
1,159
Australia
31,343
1,211
Netherlands
31,497
1,020
Spain
31,220
1,221
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | MailChimp | Pardot |
|---|---|---|
| LCP | 1.9 s | 1.9 s |
| INP | 75 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 900 ms | 800 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.