MGID vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

MGID · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

MGID · Microsoft Advertising · share of sites in each country using one or the other

United States 2,165

180,700

Italy 948

113,422

Germany 1,239

98,787

United Kingdom 1,062

87,840

France 948

76,969

Netherlands 668

64,450

India 1,181

59,005

Spain 916

58,253

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All MGID sites · All Microsoft Advertising sites