MGID vs Microsoft Advertising

Head-to-head usage across the sites we track.

Top sites by authority

MGID · Microsoft Advertising · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

MGID · Microsoft Advertising · share of sites in each country using one or the other

United States 2,673

194,280

Italy 1,157

120,089

Germany 1,561

109,223

United Kingdom 1,330

96,386

France 1,166

85,328

Netherlands 883

71,387

India 1,446

66,986

Canada 1,243

64,841

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All MGID sites · All Microsoft Advertising sites