Microsoft Advertising vs OpenWeb
Head-to-head usage across the sites we track.
Top sites by authority
Microsoft Advertising · OpenWeb · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
109
0
Open Page Rank 8+
2,084
3
Open Page Rank 7+
9,035
4
Open Page Rank 6+
18,455
4
Open Page Rank 5+
33,215
5
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Microsoft Advertising · OpenWeb · share of sites in each country using one or the other
United States
179,390
106
Italy
106,385
58
Germany
100,083
79
United Kingdom
87,382
92
France
73,584
60
Netherlands
63,866
68
India
59,833
83
Canada
57,630
98
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Microsoft Advertising | OpenWeb |
|---|---|---|
| LCP | 1.9 s | 1.3 s |
| INP | 75 ms | 175 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 400 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.