Microsoft Advertising vs OpenWeb
Head-to-head usage across the sites we track.
Top sites by authority
Microsoft Advertising · OpenWeb · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
110
0
Open Page Rank 8+
2,103
4
Open Page Rank 7+
9,163
6
Open Page Rank 6+
18,722
6
Open Page Rank 5+
33,655
7
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Microsoft Advertising · OpenWeb · share of sites in each country using one or the other
United States
180,700
110
Italy
113,422
63
Germany
98,787
75
United Kingdom
87,840
96
France
76,969
59
Netherlands
64,450
60
India
59,005
95
Spain
58,253
56
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Microsoft Advertising | OpenWeb |
|---|---|---|
| LCP | 1.9 s | 1.2 s |
| INP | 75 ms | 175 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 400 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.