Microsoft Advertising vs Primis
Head-to-head usage across the sites we track.
Top sites by authority
Microsoft Advertising · Primis · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Microsoft Advertising · Primis · share of sites in each country using one or the other
United States
180,700
912
Italy
113,422
469
Germany
98,787
531
United Kingdom
87,840
639
France
76,969
519
Netherlands
64,450
476
India
59,005
551
Spain
58,253
484
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Microsoft Advertising | Primis |
|---|---|---|
| LCP | 1.9 s | 1.7 s |
| INP | 75 ms | 125 ms |
| CLS | 0 | 0.05 |
| TTFB | 800 ms | 600 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Microsoft Advertising to Primis
| Domain | When |
|---|---|
| tricher-scrabble.fr | Jun 2026 |
| re-library.com | Apr 2026 |
| summitpost.org | Nov 2025 |
Primis to Microsoft Advertising
| Domain | When |
|---|---|
| neurolaunch.com | Sep 2026 |
| pixelframe.design | Aug 2026 |
| scamadviser.com | Mar 2026 |
| speedcheck.org | Jan 2026 |
| gpfans.com | Dec 2025 |
| newsner.dk | Nov 2025 |