Microsoft Advertising vs Primis
Head-to-head usage across the sites we track.
Top sites by authority
Microsoft Advertising · Primis · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Microsoft Advertising · Primis · share of sites in each country using one or the other
United States
179,390
901
Italy
106,385
481
Germany
100,083
557
United Kingdom
87,382
644
France
73,584
536
Netherlands
63,866
479
India
59,833
567
Canada
57,630
694
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Microsoft Advertising | Primis |
|---|---|---|
| LCP | 1.9 s | 1.7 s |
| INP | 75 ms | 125 ms |
| CLS | 0 | 0.05 |
| TTFB | 800 ms | 600 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Microsoft Advertising to Primis
| Domain | When |
|---|---|
| tricher-scrabble.fr | Jun 2026 |
| re-library.com | Apr 2026 |
| summitpost.org | Nov 2025 |
Primis to Microsoft Advertising
| Domain | When |
|---|---|
| scamadviser.com | Mar 2026 |
| speedcheck.org | Jan 2026 |
| gpfans.com | Dec 2025 |
| newsner.dk | Nov 2025 |