Microsoft Advertising vs Primis
Head-to-head usage across the sites we track.
Top sites by authority
Microsoft Advertising · Primis · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Microsoft Advertising · Primis · share of sites in each country using one or the other
United States
194,280
1,015
Italy
120,089
496
Germany
109,223
590
United Kingdom
96,386
696
France
85,328
591
Netherlands
71,387
504
India
66,986
592
Canada
64,841
798
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Microsoft Advertising | Primis |
|---|---|---|
| LCP | 1.9 s | 1.8 s |
| INP | 75 ms | 125 ms |
| CLS | 0 | 0.05 |
| TTFB | 800 ms | 600 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Microsoft Advertising to Primis
| Domain | When |
|---|---|
| re-library.com | Apr 2026 |
| summitpost.org | Nov 2025 |
Primis to Microsoft Advertising
| Domain | When |
|---|---|
| scamadviser.com | Mar 2026 |
| speedcheck.org | Jan 2026 |
| gpfans.com | Dec 2025 |
| newsner.dk | Nov 2025 |