Microsoft Advertising vs Sharethrough

Head-to-head usage across the sites we track.

Top sites by authority

Microsoft Advertising · Sharethrough · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Microsoft Advertising · Sharethrough · share of sites in each country using one or the other

United States 180,700

727

Italy 113,422

451

Germany 98,787

521

United Kingdom 87,840

453

France 76,969

467

Netherlands 64,450

546

India 59,005

392

Spain 58,253

619

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Microsoft Advertising sites · All Sharethrough sites