Microsoft Advertising vs Smart Ad Server

Head-to-head usage across the sites we track.

Top sites by authority

Microsoft Advertising · Smart Ad Server · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Microsoft Advertising · Smart Ad Server · share of sites in each country using one or the other

United States 179,390

4,350

Italy 106,385

2,390

Germany 100,083

2,605

United Kingdom 87,382

2,499

France 73,584

2,742

Netherlands 63,866

1,928

India 59,833

1,736

Canada 57,630

2,715

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Microsoft Advertising sites · All Smart Ad Server sites