Microsoft Advertising vs Snap Pixel

Head-to-head usage across the sites we track.

Top sites by authority

Microsoft Advertising · Snap Pixel · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Microsoft Advertising · Snap Pixel · share of sites in each country using one or the other

United States 194,280

4,429

Italy 120,089

979

Germany 109,223

1,463

United Kingdom 96,386

2,209

France 85,328

1,662

Netherlands 71,387

1,171

India 66,986

2,324

Canada 64,841

2,026

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Microsoft Advertising sites · All Snap Pixel sites