Microsoft Advertising vs Sortable
Head-to-head usage across the sites we track.
Top sites by authority
Microsoft Advertising · Sortable · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
110
1
Open Page Rank 8+
2,103
1
Open Page Rank 7+
9,163
11
Open Page Rank 6+
18,722
20
Open Page Rank 5+
33,655
35
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Microsoft Advertising · Sortable · share of sites in each country using one or the other
United States
180,700
192
Italy
113,422
56
Germany
98,787
63
United Kingdom
87,840
115
France
76,969
61
Netherlands
64,450
52
India
59,005
62
Spain
58,253
53
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Microsoft Advertising | Sortable |
|---|---|---|
| LCP | 1.9 s | 1.4 s |
| INP | 75 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 500 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.