Microsoft Advertising vs Sortable
Head-to-head usage across the sites we track.
Top sites by authority
Microsoft Advertising · Sortable · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
108
1
Open Page Rank 8+
2,055
1
Open Page Rank 7+
8,925
12
Open Page Rank 6+
18,225
23
Open Page Rank 5+
32,802
38
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Microsoft Advertising · Sortable · share of sites in each country using one or the other
United States
194,280
224
Italy
120,089
64
Germany
109,223
81
United Kingdom
96,386
137
France
85,328
72
Netherlands
71,387
66
India
66,986
75
Canada
64,841
147
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Microsoft Advertising | Sortable |
|---|---|---|
| LCP | 1.9 s | 1.3 s |
| INP | 75 ms | 75 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 500 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.