Microsoft Advertising vs Sovrn
Head-to-head usage across the sites we track.
Top sites by authority
Microsoft Advertising · Sovrn · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Microsoft Advertising · Sovrn · share of sites in each country using one or the other
United States
194,280
1,495
Italy
120,089
579
Germany
109,223
648
United Kingdom
96,386
844
France
85,328
628
Netherlands
71,387
525
India
66,986
871
Canada
64,841
795
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Microsoft Advertising | Sovrn |
|---|---|---|
| LCP | 1.9 s | 2 s |
| INP | 75 ms | 100 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 900 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Microsoft Advertising to Sovrn
| Domain | When |
|---|---|
| iamandco.com | Jul 2025 |
Sovrn to Microsoft Advertising
| Domain | When |
|---|---|
| walletgrower.com | Jun 2026 |
| dmax.com.tr | Jun 2026 |
| tlctv.com.tr | May 2026 |
| nogomania.com | Feb 2026 |
| lockadeal.com | Dec 2025 |
| futbol-libre.net | Dec 2025 |
| vseretepti.ru | Dec 2025 |
| buyguru.co.il | Oct 2025 |
| thehellyeahgroup.com | Aug 2025 |
| primicias.ec | Jul 2025 |