Microsoft Advertising vs Tapad

Head-to-head usage across the sites we track.

Top sites by authority

Microsoft Advertising · Tapad · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Microsoft Advertising · Tapad · share of sites in each country using one or the other

United States 179,390

10,133

Italy 106,385

3,356

Germany 100,083

3,933

United Kingdom 87,382

5,362

France 73,584

3,657

Netherlands 63,866

3,469

India 59,833

4,000

Canada 57,630

5,417

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Microsoft Advertising sites · All Tapad sites