Microsoft Advertising vs Tatari
Head-to-head usage across the sites we track.
Top sites by authority
Microsoft Advertising · Tatari · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Microsoft Advertising · Tatari · share of sites in each country using one or the other
United States
194,280
588
Italy
120,089
199
Germany
109,223
267
United Kingdom
96,386
406
France
85,328
281
Netherlands
71,387
208
India
66,986
442
Canada
64,841
471
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Microsoft Advertising | Tatari |
|---|---|---|
| LCP | 1.9 s | 2.2 s |
| INP | 75 ms | 125 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Microsoft Advertising to Tatari
| Domain | When |
|---|---|
| moultrie.com | Jan 2026 |
Tatari to Microsoft Advertising
| Domain | When |
|---|---|
| stateandliberty.com | May 2026 |
| splootvets.com | May 2026 |
| moultrie.com | Jan 2026 |
| hellotushy.com | Jul 2025 |