Microsoft Advertising vs TripleLift

Head-to-head usage across the sites we track.

Top sites by authority

Microsoft Advertising · TripleLift · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Microsoft Advertising · TripleLift · share of sites in each country using one or the other

United States 180,700

26,460

Italy 113,422

6,605

Germany 98,787

8,890

United Kingdom 87,840

14,614

France 76,969

7,739

Canada 57,987

15,424

Netherlands 64,450

6,820

India 59,005

9,580

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Microsoft Advertising sites · All TripleLift sites