Microsoft Advertising vs Utiq
Head-to-head usage across the sites we track.
Top sites by authority
Microsoft Advertising · Utiq · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Microsoft Advertising · Utiq · share of sites in each country using one or the other
United States
179,390
1,050
Italy
106,385
1,050
Germany
100,083
1,013
United Kingdom
87,382
710
France
73,584
1,128
Netherlands
63,866
624
India
59,833
441
Canada
57,630
736
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Microsoft Advertising | Utiq |
|---|---|---|
| LCP | 1.9 s | 2 s |
| INP | 75 ms | 100 ms |
| CLS | 0 | 0.05 |
| TTFB | 800 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Microsoft Advertising to Utiq
| Domain | When |
|---|---|
| misas.com.es | Feb 2026 |
Utiq to Microsoft Advertising
| Domain | When |
|---|---|
| afasiaarchzine.com | Jun 2026 |
| geroscopie.fr | May 2026 |
| fcinternews.it | May 2026 |
| microbiologiaitalia.it | May 2026 |
| ok.de | Apr 2026 |
| gujjumedia.in | Mar 2026 |
| jarviseutu-lehti.fi | Dec 2025 |
| komiat.fi | Dec 2025 |
| suupohjansanomat.fi | Dec 2025 |
| jurvansanomat.fi | Dec 2025 |
| viiskunta.fi | Dec 2025 |
| ptvsportshd.com | Nov 2025 |
| theopinion.gr | Nov 2025 |
| futbolfantasy.com | Nov 2025 |
| chloefashionlifestyle.com | Oct 2025 |
| osaeinaim.com | Sep 2025 |