Microsoft Advertising vs VerticalScope
Head-to-head usage across the sites we track.
Top sites by authority
Microsoft Advertising · VerticalScope · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank 9+
108
0
Open Page Rank 8+
2,055
0
Open Page Rank 7+
8,925
2
Open Page Rank 6+
18,225
7
Open Page Rank 5+
32,802
27
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Microsoft Advertising · VerticalScope · share of sites in each country using one or the other
United States
194,280
1,101
Italy
120,089
172
Germany
109,223
318
United Kingdom
96,386
621
France
85,328
378
Netherlands
71,387
266
India
66,986
162
Canada
64,841
726
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Microsoft Advertising | VerticalScope |
|---|---|---|
| LCP | 1.9 s | 1.5 s |
| INP | 75 ms | 125 ms |
| CLS | 0 | 0 |
| TTFB | 800 ms | 300 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.