Microsoft Advertising vs WordAds
Head-to-head usage across the sites we track.
Top sites by authority
Microsoft Advertising · WordAds · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Microsoft Advertising · WordAds · share of sites in each country using one or the other
United States
180,700
3,201
Italy
113,422
487
Germany
98,787
273
United Kingdom
87,840
905
France
76,969
464
Netherlands
64,450
151
India
59,005
997
Spain
58,253
583
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Microsoft Advertising | WordAds |
|---|---|---|
| LCP | 1.9 s | 1.7 s |
| INP | 75 ms | 50 ms |
| CLS | 0 | 0.1 |
| TTFB | 800 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
Microsoft Advertising to WordAds
| Domain | When |
|---|---|
| elblogdelpastoroscarflores.com | Jul 2026 |
WordAds to Microsoft Advertising
| Domain | When |
|---|---|
| tecnologiageek.com | Jul 2026 |
| newstechnologystuff.com | Jun 2026 |
| highjewellerydream.com | Jan 2026 |