Microsoft Advertising vs WordAds
Head-to-head usage across the sites we track.
Top sites by authority
Microsoft Advertising · WordAds · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Microsoft Advertising · WordAds · share of sites in each country using one or the other
United States
179,390
3,026
Italy
106,385
464
Germany
100,083
273
United Kingdom
87,382
912
France
73,584
433
Netherlands
63,866
156
India
59,833
1,019
Canada
57,630
540
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Microsoft Advertising | WordAds |
|---|---|---|
| LCP | 1.9 s | 1.7 s |
| INP | 75 ms | 50 ms |
| CLS | 0 | 0.1 |
| TTFB | 800 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
WordAds to Microsoft Advertising
| Domain | When |
|---|---|
| tecnologiageek.com | Jul 2026 |
| newstechnologystuff.com | Jun 2026 |
| highjewellerydream.com | Jan 2026 |