Microsoft Advertising vs WordAds
Head-to-head usage across the sites we track.
Top sites by authority
Microsoft Advertising · WordAds · how many of each technology's sites sit in the web's highest authority tiers
Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.
By country
Microsoft Advertising · WordAds · share of sites in each country using one or the other
United States
194,280
3,431
Italy
120,089
537
Germany
109,223
318
United Kingdom
96,386
1,053
France
85,328
553
Netherlands
71,387
179
India
66,986
1,158
Canada
64,841
635
Audience countries from the Chrome UX Report, top markets of either technology.
Real user performance
| Metric | Microsoft Advertising | WordAds |
|---|---|---|
| LCP | 1.9 s | 1.7 s |
| INP | 75 ms | 50 ms |
| CLS | 0 | 0.1 |
| TTFB | 800 ms | 700 ms |
Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.
Sites that switched
Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.
WordAds to Microsoft Advertising
| Domain | When |
|---|---|
| newstechnologystuff.com | Jun 2026 |
| highjewellerydream.com | Jan 2026 |