Moat vs Site Kit

Head-to-head usage across the sites we track.

Detections for Moat end in Sep 2023. The fingerprint catalog behind our crawls no longer carries that technology as its own entry, usually because it was retired or split into more specific ones, so its figure is the last recorded and is not directly comparable with a currently tracked technology.

Top sites by authority

Moat · Site Kit · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Moat · Site Kit · share of sites in each country using one or the other

United States 5,085

194,442

India 2,662

96,669

Brazil 2,031

73,670

Japan 1,224

73,684

United Kingdom 2,526

63,934

France 1,922

62,421

Spain 1,816

58,678

Italy 1,803

55,218

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Moat sites · All Site Kit sites