Moat vs Site Kit

Head-to-head usage across the sites we track.

Detections for Moat end in Sep 2023. The fingerprint catalog behind our crawls no longer carries that technology as its own entry, usually because it was retired or split into more specific ones, so its figure is the last recorded and is not directly comparable with a currently tracked technology.

Top sites by authority

Moat · Site Kit · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Moat · Site Kit · share of sites in each country using one or the other

United States 5,036

191,744

India 2,604

94,995

Japan 1,218

73,790

Brazil 2,023

71,181

United Kingdom 2,530

64,452

France 1,951

63,629

Spain 1,893

63,132

Italy 1,845

58,351

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Moat sites · All Site Kit sites