mParticle vs Segment

Head-to-head usage across the sites we track.

Top sites by authority

mParticle · Segment · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

mParticle · Segment · share of sites in each country using one or the other

United States 4,565

27,867

India 547

11,239

United Kingdom 556

10,369

Canada 865

9,587

Germany 411

8,173

Australia 437

6,664

France 393

6,503

Brazil 322

6,136

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All mParticle sites · All Segment sites