Open Graph vs SWFObject

Head-to-head usage across the sites we track.

Top sites by authority

Open Graph · SWFObject · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Open Graph · SWFObject · share of sites in each country using one or the other

United States 1,859,885

10,995

India 666,509

4,106

Germany 624,387

5,787

Japan 610,428

5,352

United Kingdom 596,006

5,017

Brazil 543,832

4,091

France 527,705

5,138

Italy 436,871

4,644

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Open Graph sites · All SWFObject sites