Open Graph vs SWFObject

Head-to-head usage across the sites we track.

Top sites by authority

Open Graph · SWFObject · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Open Graph · SWFObject · share of sites in each country using one or the other

United States 1,888,853

11,269

India 663,379

4,214

Germany 633,567

6,022

Japan 613,377

5,493

United Kingdom 593,100

5,052

Brazil 547,908

4,181

France 518,319

5,144

Italy 418,507

4,663

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Open Graph sites · All SWFObject sites