Open Graph vs SWFObject

Head-to-head usage across the sites we track.

Top sites by authority

Open Graph · SWFObject · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Open Graph · SWFObject · share of sites in each country using one or the other

United States 2,082,596

12,718

India 726,293

4,745

Japan 698,120

6,416

Germany 697,460

6,968

United Kingdom 666,057

5,827

France 606,133

6,151

Brazil 559,555

4,687

Italy 476,056

5,419

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Open Graph sites · All SWFObject sites