Open Web Analytics vs Site Kit

Head-to-head usage across the sites we track.

Top sites by authority

Open Web Analytics · Site Kit · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Open Web Analytics · Site Kit · share of sites in each country using one or the other

United States 241

194,442

India 118

96,669

Brazil 1,009

73,670

Japan 52

73,684

United Kingdom 140

63,934

France 143

62,421

Spain 91

58,678

Italy 215

55,218

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Open Web Analytics sites · All Site Kit sites