Optimizely Content Management vs WordPress

Head-to-head usage across the sites we track.

Top sites by authority

Optimizely Content Management · WordPress · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Optimizely Content Management · WordPress · share of sites in each country using one or the other

United States 1,030

1,036,104

Japan 259

501,069

India 685

400,184

Germany 582

386,848

United Kingdom 681

348,389

France 494

338,555

Italy 386

318,819

Brazil 282

300,319

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Optimizely Content Management sites · All WordPress sites