Optimizely Content Management vs WordPress

Head-to-head usage across the sites we track.

Top sites by authority

Optimizely Content Management · WordPress · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Optimizely Content Management · WordPress · share of sites in each country using one or the other

United States 932

915,273

Japan 205

434,030

India 603

347,241

Germany 514

344,615

United Kingdom 609

302,584

France 404

280,353

Brazil 248

272,704

Italy 331

272,209

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Optimizely Content Management sites · All WordPress sites