Optimizely Content Management vs WordPress

Head-to-head usage across the sites we track.

Top sites by authority

Optimizely Content Management · WordPress · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Optimizely Content Management · WordPress · share of sites in each country using one or the other

United States 920

890,234

Japan 219

429,012

India 608

340,035

Germany 492

337,554

United Kingdom 600

300,059

Italy 351

285,630

France 405

284,252

Brazil 250

262,266

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Optimizely Content Management sites · All WordPress sites