Optimove vs Segment

Head-to-head usage across the sites we track.

Top sites by authority

Optimove · Segment · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Optimove · Segment · share of sites in each country using one or the other

United States 261

25,592

India 169

9,681

United Kingdom 191

8,956

Canada 152

8,342

Germany 177

7,033

Australia 80

5,739

Brazil 108

5,471

France 142

5,297

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Optimove sites · All Segment sites