Outbrain vs Wheelio

Head-to-head usage across the sites we track.

39,597
websites
vs
528,255
websites

Top sites by authority

Outbrain · Wheelio · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank 9+ 14 0
Open Page Rank 8+ 180 0
Open Page Rank 7+ 530 0
Open Page Rank 6+ 859 0
Open Page Rank 5+ 1,288 0

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Outbrain · Wheelio · share of sites in each country using one or the other

United States 5,705 23,083
United Kingdom 3,415 11,460
Germany 3,196 11,531
India 2,989 11,663
Canada 3,007 9,329
France 2,629 9,256
Brazil 1,979 9,835
Spain 2,523 8,959

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Metric Outbrain Wheelio
LCP 2 s 1.8 s
INP 125 ms 75 ms
CLS 0 0
TTFB 800 ms 800 ms

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

All Outbrain sites · All Wheelio sites

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