PubMatic vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

PubMatic · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

PubMatic · Twitter Ads · share of sites in each country using one or the other

United States 44,220

77,223

Japan 9,301

94,781

United Kingdom 23,614

37,804

Canada 24,571

30,395

India 16,668

38,219

France 14,333

25,910

Germany 15,673

22,605

Spain 12,549

24,714

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All PubMatic sites · All Twitter Ads sites