Shop Pay vs Visa

Head-to-head usage across the sites we track.

Top sites by authority

Shop Pay · Visa · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Shop Pay · Visa · share of sites in each country using one or the other

United States 181,162

124,674

United Kingdom 65,633

48,897

Canada 50,109

34,451

Australia 44,843

31,989

Germany 37,761

35,257

France 30,289

28,563

Italy 25,175

22,223

India 24,266

21,640

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Shop Pay sites · All Visa sites