Shop Pay vs Visa

Head-to-head usage across the sites we track.

Top sites by authority

Shop Pay · Visa · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Shop Pay · Visa · share of sites in each country using one or the other

United States 196,281

136,880

United Kingdom 71,127

53,100

Canada 55,052

38,277

Australia 48,611

34,759

Germany 39,993

37,832

France 32,955

31,324

India 26,930

24,009

Italy 26,299

23,357

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Shop Pay sites · All Visa sites