Shop Pay vs Visa

Head-to-head usage across the sites we track.

Top sites by authority

Shop Pay · Visa · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Shop Pay · Visa · share of sites in each country using one or the other

United States 181,827

125,097

United Kingdom 66,046

49,093

Canada 49,768

34,186

Australia 44,237

31,571

Germany 38,032

35,404

France 30,382

28,475

Italy 26,413

23,193

India 23,869

21,490

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Shop Pay sites · All Visa sites