Shopify vs Wix eCommerce

Head-to-head usage across the sites we track.

Top sites by authority

Shopify · Wix eCommerce · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Shopify · Wix eCommerce · share of sites in each country using one or the other

United States 254,030

97,059

United Kingdom 90,252

26,176

India 82,199

14,563

Canada 71,778

17,330

Germany 60,401

13,766

France 53,780

18,172

Australia 60,051

9,988

Italy 38,081

7,962

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Shopify sites · All Wix eCommerce sites