Shopify vs Wix eCommerce

Head-to-head usage across the sites we track.

Top sites by authority

Shopify · Wix eCommerce · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Shopify · Wix eCommerce · share of sites in each country using one or the other

United States 233,179

87,075

United Kingdom 83,178

23,184

India 76,557

12,780

Canada 65,017

15,552

Germany 56,631

12,896

France 48,734

15,982

Australia 55,351

8,888

Italy 35,950

7,071

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Shopify sites · All Wix eCommerce sites