Site Kit vs Smartlook

Head-to-head usage across the sites we track.

Top sites by authority

Site Kit · Smartlook · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Site Kit · Smartlook · share of sites in each country using one or the other

United States 215,676

4,051

India 110,602

2,230

Japan 82,773

516

Brazil 80,295

2,462

France 74,632

1,569

United Kingdom 72,179

1,848

Spain 67,753

1,568

Italy 63,679

1,664

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Site Kit sites · All Smartlook sites