Smart Ad Server vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

Smart Ad Server · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Smart Ad Server · Twitter Ads · share of sites in each country using one or the other

Japan 2,224

80,085

United States 4,364

69,081

United Kingdom 2,443

32,682

India 1,765

33,070

Canada 2,754

26,321

Spain 2,660

21,889

France 2,741

21,110

Germany 2,548

19,085

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Smart Ad Server sites · All Twitter Ads sites