Taboola vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

Taboola · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Taboola · Twitter Ads · share of sites in each country using one or the other

United States 17,937

69,081

Japan 4,847

80,085

India 9,065

33,070

United Kingdom 9,360

32,682

Canada 8,752

26,321

Spain 6,659

21,889

France 7,098

21,110

Germany 8,514

19,085

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Taboola sites · All Twitter Ads sites