Taboola vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

Taboola · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Taboola · Twitter Ads · share of sites in each country using one or the other

Japan 5,456

94,781

United States 20,103

77,223

India 10,256

38,219

United Kingdom 10,557

37,804

Canada 9,943

30,395

France 8,457

25,910

Germany 9,664

22,605

Spain 7,311

24,714

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Taboola sites · All Twitter Ads sites