Taboola vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

Taboola · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Taboola · Twitter Ads · share of sites in each country using one or the other

United States 17,781

69,437

Japan 4,854

81,700

India 9,107

33,719

United Kingdom 9,407

32,274

Canada 8,810

26,144

France 7,250

20,992

Germany 8,624

19,517

Spain 6,512

20,740

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Taboola sites · All Twitter Ads sites