Tapad vs Twitter Ads

Head-to-head usage across the sites we track.

Top sites by authority

Tapad · Twitter Ads · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Tapad · Twitter Ads · share of sites in each country using one or the other

Japan 9,304

80,085

United States 11,476

69,081

United Kingdom 6,222

32,682

India 4,631

33,070

Canada 6,429

26,321

Spain 3,986

21,889

France 3,960

21,110

Germany 4,368

19,085

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Sep 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Tapad sites · All Twitter Ads sites