Twitter Ads vs WordAds

Head-to-head usage across the sites we track.

Top sites by authority

Twitter Ads · WordAds · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Twitter Ads · WordAds · share of sites in each country using one or the other

Japan 81,700

164

United States 69,437

3,026

India 33,719

1,019

United Kingdom 32,274

912

Canada 26,144

540

France 20,992

433

Spain 20,740

510

Indonesia 19,597

449

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Aug 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Twitter Ads sites · All WordAds sites