Twitter Ads vs WordAds

Head-to-head usage across the sites we track.

Top sites by authority

Twitter Ads · WordAds · how many of each technology's sites sit in the web's highest authority tiers

Open Page Rank scores 0 to 10 from the open web link graph; 9+ covers only a few hundred domains worldwide.

By country

Twitter Ads · WordAds · share of sites in each country using one or the other

Japan 94,781

203

United States 77,223

3,431

India 38,219

1,158

United Kingdom 37,804

1,053

Canada 30,395

635

France 25,910

553

Spain 24,714

631

Germany 22,605

318

Audience countries from the Chrome UX Report, top markets of either technology.

Real user performance

Median site's p75 values from the Chrome UX Report, Jun 2026. Lower is better; green meets Google's "good" threshold. This describes the sites that use each technology, not the technology's own overhead.

Sites that switched

Domains that dropped one technology and adopted the other within about a year, data nobody else gives away free.

All Twitter Ads sites · All WordAds sites