What powers ethique.com?
Last seen Jun 2026 · 33 technologies across 18 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| shampoo for curly wavy hair | #2 | 1,500 |
| eco friendly shampoo bar | #1 | 1,300 |
| environmentally friendly shampoo | #1 | 1,100 |
| ethique shampoo bar | #2 | 880 |
| vegan lip balm | #7 | 690 |
| why does my hair get oily so fast | #3 | 640 |
| best shampoo and conditioner | #7 | 630 |
| solid shampoo | #1 | 400 |
| plastic free shampoo bar | #1 | 270 |
| vegan shampoo bar | #1 | 220 |
| sulfate free shampoo bar | #1 | 220 |
| ethique shampoo | #2 | 210 |
| cleansing soap | #1 | 200 |
| solid shampoo bar | #2 | 190 |
| ethique shampoo bar | #6 | 180 |
| ethique deodorant | #1 | 180 |
| best shampoo bars | #5 | 160 |
| shampoo bars | #4 | 150 |
| shampoo conditioner set | #2 | 130 |
| shampoo bar for oily hair | #1 | 120 |
| hair shampoo bar | #2 | 110 |
| baking soda free deodorant | #4 | 110 |
| how to sleep with curly hair | #5 | 100 |
| natural shampoo | #15 | 92 |
| clarifying shampoo bar | #1 | 90 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 67% phone
- 33% desktop
United States
India
United Kingdom
Canada
Australia
New Zealand
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
5.33 / 10 · ranked #182,085 of all domains
277 referring domains · OpenPageRank
Search traffic
17,300 est. monthly organic visits (US)
4,662 keywords in Google's top 30
Core Web Vitals
| LCP | 2 s |
| INP | 100 ms |
| CLS | 0 |
| TTFB | 400 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Cloudflare
- Weight: 5.8 MB · 547 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
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Recent changes
- dropped Facebook Pixel Jun 2026
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- detected LiveIntent Nov 2025
- detected Klaviyo Data Platform Oct 2025