What powers 
hmfoundation.com?
Last seen Sep 2026 · 20 technologies across 15 categories
Analytics
Caching
CDN
CMS
Databases
Font scripts
JavaScript frameworks
JavaScript libraries
Marketing automation
Miscellaneous
Page builders
Performance
Programming languages
UI frameworks
AI Crawlers
Doesn't name any of the 33 AI crawlers we track in its robots.txt. Catch-all rules (User-agent: *) restrict some paths for every crawler, AI or not. Checked Sep 2026.
- robots.txt found
- llms.txt found
- ai.txt not found
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| unfounded | #21 | 23 |
| alek model | #19 | 22 |
| foundation h&m | #2 | 18 |
| foundation h&m | #2 | 18 |
| foundation h&m | #2 | 18 |
| unspun jeans | #7 | 12 |
| green machine recycling | #4 | 9 |
| clothing in 2050 | #2 | 8 |
| fashion 2050 | #2 | 8 |
| smart garment | #9 | 7 |
| h&m recycling | #6 | 7 |
| clothes in the future 2050 | #2 | 6 |
| future clothes 2050 | #2 | 6 |
| what will fashion look like in 2050 | #2 | 5 |
| global change awards | #2 | 5 |
| global change award | #2 | 5 |
| bangladesh h&m | #3 | 4 |
| 2050s fashion | #3 | 4 |
| h m press | #6 | 3 |
| h&m in bangladesh | #4 | 3 |
| history of h&m company | #9 | 3 |
| hm press | #6 | 3 |
| erling persson | #11 | 3 |
| biorestore | #29 | 2 |
| textile-to-textile recycling | #5 | 2 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
AI Crawlers
No AI crawlers blocked
Standards: llms.txt
Audience
- 74% desktop
- 27% phone
India
United States
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
5.29 / 10 · ranked #205,430 of all domains
194 referring domains · OpenPageRank
Search traffic
250 est. monthly organic visits (US)
217 keywords in Google's top 30
Core Web Vitals
| LCP | 2.3 s |
| INP | 50 ms |
| CLS | 0 |
| TTFB | 700 ms |
Real user p75, Chrome UX Report, Aug 2026.
Page
- Language: English (United Kingdom)
- CDN: Cloudflare
- Weight: 3.7 MB · 27 requests
- WordPress theme: hm-foundation-v2 · all themes
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Sep 2026.
Organisation
From the homepage's own structured data (Sep 2026) and Wikidata (CC0).
Infrastructure
- Hosted on Cloudflare (104.21.94.156, IPv6)
- DNS: Cloudflare DNS
- Email: Microsoft 365
- Email security: SPF (soft fail), DMARC reject
- SSL: Google Trust Services, ECDSA P256, wildcard, expires Dec 2026
- Common Crawl link graph: rank 1,216,663, 2 hosts
- Verified with: Adobe, Brevo, Google, Meta Business, Microsoft 365, Miro
DNS records as swept Sep 2026, certificate as seen Sep 2026. How the web is hosted
Full technology history →
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Recent changes
- dropped OneTrust Dec 2025
- detected Twitter Emoji (Twemoji) Dec 2025
- detected Cloudflare Browser Insights Nov 2025
- detected React Nov 2025
- detected React Router Nov 2025