What powers insurancehero.org.uk?
Last seen Aug 2026 · 16 technologies across 12 categories
Analytics
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AI Crawlers
Doesn't name any of the 33 AI crawlers we track in its robots.txt. Catch-all rules (User-agent: *) restrict some paths for every crawler, AI or not. Checked Sep 2026.
- robots.txt found
- llms.txt found
- ai.txt not found
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| when life throws lemons | #17 | 52 |
| most common birthday | #39 | 29 |
| top five percent income | #11 | 26 |
| when life gives you lemons make lemonade | #39 | 25 |
| when life gives you lemons | #45 | 25 |
| life gives you lemons | #45 | 25 |
| if life gives you lemons | #37 | 25 |
| what is the most common birthday | #21 | 17 |
| top 5 percent income uk | #1 | 15 |
| when life throws you lemons | #35 | 13 |
| life insurance business | #92 | 13 |
| great britain life expectancy | #17 | 12 |
| when life gives you lemons meaning | #9 | 11 |
| rarest birthday | #32 | 7 |
| whole life insurance for seniors | #97 | 6 |
| average retirement age in uk | #4 | 6 |
| average age of retirement in the uk | #4 | 6 |
| most common birthday month | #42 | 6 |
| least common birthday | #35 | 6 |
| uk average earnings | #44 | 5 |
| most common birthdays uk | #2 | 5 |
| how do insurance companies make money on life insurance | #15 | 5 |
| average uk retirement age | #5 | 4 |
| average age to retire uk | #5 | 4 |
| most popular birthday | #40 | 4 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
AI Crawlers
No AI crawlers blocked
Standards: llms.txt
Audience
United Kingdom
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
5.30 / 10 · ranked #197,935 of all domains
106 referring domains · OpenPageRank
Search traffic
460 est. monthly organic visits (US)
874 keywords in Google's top 30
Core Web Vitals
| LCP | 2.3 s |
| INP | 50 ms |
| CLS | 0 |
| TTFB | 1700 ms |
Real user p75, Chrome UX Report, Aug 2026.
Page
- Language: English (United Kingdom)
- Weight: 0.8 MB · 42 requests
- Structured data: JSON-LD, Microdata, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Sep 2026.
Organisation
From the homepage's own structured data (Sep 2026).
Infrastructure
- Hosted on AWARESOFT (149.255.56.101)
- DNS: microsoftonline.com
- Email: Microsoft 365
- Email security: SPF (soft fail), no DMARC record
- SSL: Let's Encrypt, RSA 2048, expires Nov 2026
- Common Crawl link graph: rank 6,790,070, 2 hosts
- Verified with: Microsoft 365
DNS records as swept Sep 2026, certificate as seen Sep 2026. How the web is hosted
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