What powers nrffoundation.org?

Last seen Aug 2026 · 18 technologies across 14 categories

Analytics

Google Analytics
since Jan 2019
Hotjar
since Oct 2022

Authentication

NextAuth.js
since Apr 2025

CMS

Storyblok
since Apr 2025

Font scripts

Google Font API
since Jan 2019

JavaScript frameworks

Next.js v14.2.35
since Apr 2025
Next.js App Router
since Apr 2025
React
since Apr 2025

JavaScript libraries

Lodash v4.18.1
since Apr 2025

Miscellaneous

Open Graph
since Sep 2022
Webpack
since Apr 2025

PaaS

Netlify
since Apr 2025

Performance

Priority Hints
since Apr 2025

Programming languages

Node.js
since Apr 2025

Security

HSTS
since Apr 2025

Tag managers

Google Tag Manager
since Jan 2019

Video players

YouTube
since Feb 2019

Widgets

ShareThis
since Feb 2022

AI Crawlers

Doesn't mention any of the 33 AI crawlers we track in its robots.txt; all are allowed by default. Checked Sep 2026.

  • robots.txt found
  • llms.txt not found
  • ai.txt not found

See who blocks each AI crawler across the web

Top search keywords

KeywordPositionEst. monthly visits
national retail federation #2 2,400
bright futures scholarship #5 2,300
nrf #7 380
the nrf #3 280
nrf foundation #1 180
nrf retail #2 59
counting change #4 44
practice counting change back #1 43
how to make change #2 32
riseup platform #3 31
national retail federation #24 31
nrf #81 31
nrf #59 31
mcd ceo #28 25
nrf student show #2 23
nrf student program 2025 #2 23
change like money #1 21
rise up customer service #1 21
rise up certification #1 21
nrf logo #4 21
nrf 2024 #4 21
is tommy hilfiger designer #2 21
next generation scholars #4 20
nrf new york #4 20
giving change practice #2 18

The site's top keywords in Google (US), with the visits each one is estimated to bring per month.

Top backlinks

Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.

AI Crawlers

No AI crawlers blocked

Full breakdown

Audience

  • 74% desktop
  • 26% phone
  • United States
  • India

Where the site's Chrome visitors come from, largest estimated audience first.

Open Page Rank

5.53 / 10 · ranked #154,956 of all domains

179 referring domains · OpenPageRank

Search traffic

7,100 est. monthly organic visits (US)

1,646 keywords in Google's top 30

Core Web Vitals

LCP2.4 s
INP75 ms
CLS0
TTFB1700 ms

Real user p75, Chrome UX Report, Aug 2026.

Page

  • Language: English
  • CDN: Netlify
  • Weight: 5.4 MB · 114 requests
  • Structured data: JSON-LD, OpenGraph, Twitter Cards

Homepage as crawled by the HTTP Archive, Sep 2026.

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