What powers 
purelocal.com.au?
Last seen Oct 2026 · 9 technologies across 7 categories
CDN
Ecommerce
Miscellaneous
Performance
Security
UI frameworks
AI Crawlers
Doesn't name any of the 33 AI crawlers we track in its robots.txt. Catch-all rules (User-agent: *) restrict some paths for every crawler, AI or not. Checked Nov 2026.
- robots.txt found
- llms.txt not found
- ai.txt not found
AI Crawlers
No AI crawlers blocked
Audience
- 91% desktop
- 9% phone
Australia
Pakistan
Where the site's Chrome visitors come from, largest estimated audience first.
Open Page Rank
4.59 / 10 · ranked #388,724 of all domains
81 referring domains · OpenPageRank
Core Web Vitals
| LCP | 1.6 s |
| INP | 50 ms |
| CLS | 0 |
| TTFB | 1000 ms |
Real user p75, Chrome UX Report, Sep 2026.
Page
- Language: English (Australia)
- CDN: Cloudflare
- Weight: 0.2 MB · 15 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Oct 2026.
Organisation
- Pure Local
- Founded: 2014
- Sector: online publishing, online service
- Country: Australia
- Profiles: Facebook, X
From the homepage's own structured data (Oct 2026) and Wikidata (CC0).
Infrastructure
- Hosted on Cloudflare (172.66.40.253, IPv6)
- DNS: Cloudflare DNS
- Email: Fastmail
- Email security: SPF (soft fail), no DMARC record, CAA
- SSL: Google Trust Services, ECDSA P256, wildcard, expires Dec 2026
- Common Crawl link graph: rank 6,979,125, 2 hosts
- Verified with: Google
DNS records as swept Nov 2026, certificate as seen Nov 2026. How the web is hosted
Full technology history →
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Recent changes
- dropped jQuery Oct 2026
- detected Open Graph Sep 2026
- detected ImageKit Mar 2026