What powers roots.com?
Last seen Jun 2026 · 64 technologies across 29 categories
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Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| roots | #1 | 18,300 |
| roots sportswear | #1 | 3,700 |
| roots canada | #1 | 2,500 |
| roots sweatpants | #1 | 550 |
| toque | #11 | 450 |
| roots canada sale | #1 | 300 |
| roots america | #1 | 270 |
| roots shirt | #1 | 200 |
| roots hoodie | #1 | 200 |
| cargo pants | #83 | 170 |
| roots bag | #1 | 170 |
| toques | #18 | 160 |
| roots sweater | #1 | 150 |
| roots usa | #1 | 130 |
| roots michigan | #1 | 97 |
| black tshirt | #65 | 85 |
| roots sweatshirt | #1 | 80 |
| roots website | #1 | 79 |
| roots vancouver | #1 | 79 |
| varsity jacket | #61 | 78 |
| roots athletics | #1 | 73 |
| leather knapsack | #90 | 70 |
| duffle jacket | #87 | 70 |
| black t shirt | #58 | 64 |
| roots trousers | #1 | 64 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 73% phone
- 25% desktop
- 2% tablet
Canada
United States
United Kingdom
Australia
Switzerland
Taiwan
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
6.39 / 10 · ranked #82,464 of all domains
349 referring domains · OpenPageRank
Search traffic
35,300 est. monthly organic visits (US)
10,662 keywords in Google's top 30
Core Web Vitals
| LCP | 2.2 s |
| INP | 150 ms |
| CLS | 0.25 |
| TTFB | 1200 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English
- CDN: Akamai
- Weight: 7.1 MB · 284 requests
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| www.roots.com | 36 |
| canada.roots.com | 33 |
| pay.roots.com | 14 |
| investors.roots.com | 13 |
| help.roots.com | 9 |
Full technology history →
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Recent changes
- detected Cloudflare Browser Insights Apr 2026
- detected Teads Feb 2026
- dropped Google Analytics Enhanced eCommerce Jan 2026
- dropped RequireJS Jan 2026
- dropped IIS Nov 2025
- dropped Swiper Nov 2025
- dropped Windows Server Nov 2025
- detected Google Analytics Enhanced eCommerce Oct 2025
- detected Swiper Sep 2025
- detected Ada Aug 2025
- detected Preact Aug 2025
- detected Sentry Aug 2025