What powers theoryofchange.org?

Last seen Oct 2026 · 16 technologies across 13 categories

Analytics

Google Analytics
since Jan 2019

CMS

WordPress v7.1.3
since Mar 2017

Databases

MySQL
since Jan 2019

Font scripts

Google Font API
since Apr 2019

Hosting

DreamHost
since Aug 2022

JavaScript libraries

jQuery v3.7.1
since Mar 2017
jQuery Migrate v3.4.1
since Apr 2019

Miscellaneous

Open Graph
since Sep 2022
RSS
since Dec 2022

Page builders

Divi v4.27.9
since Jul 2021

Performance

Priority Hints
since Sep 2023

Programming languages

PHP
since Jan 2019

Video players

MediaElement.js v4.2.17
since Aug 2023
YouTube
since Mar 2017

Web servers

Apache HTTP Server
since Feb 2019

WordPress plugins

Yoast SEO v28.6
since Jan 2019

AI Crawlers

Doesn't name any of the 33 AI crawlers we track in its robots.txt. Catch-all rules (User-agent: *) restrict some paths for every crawler, AI or not. Checked Nov 2026.

  • robots.txt found
  • llms.txt not found
  • ai.txt not found

See who blocks each AI crawler across the web

Top search keywords

KeywordPositionEst. monthly visits
theory of change #1 1,700
theory of change model #1 140
theory of change definition #1 64
theory of change framework #1 52
theory of #4 21
theory of change and logic model #4 14
logic model vs theory of change #6 13
outcomes framework #1 9
teoría del cambio #1 9
theory of change mapping #1 9
developing indicators #2 8
theory assumptions #2 8
center for change #42 7
outcome framework #2 5
difference between logic model and theory of change #3 5
what is backwards mapping #6 5
rapid ethnographic assessment #4 3
what is the theory of #4 3
model for change theory #9 3
result based #9 3
definition of theory #49 3
theory of change map #4 2
difference between theory of change and logic model #5 2
results based analysis #5 2
results-based analysis #5 2

The site's top keywords in Google (US), with the visits each one is estimated to bring per month.

Top backlinks

Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.

AI Crawlers

No AI crawlers blocked

Full breakdown

Audience

  • 83% desktop
  • 17% phone
  • United Kingdom
  • United States
  • Australia
  • Philippines
  • India

Where the site's Chrome visitors come from, largest estimated audience first.

Open Page Rank

5.85 / 10 · ranked #122,498 of all domains

304 referring domains · OpenPageRank

Search traffic

2,100 est. monthly organic visits (US)

172 keywords in Google's top 30

Core Web Vitals

LCP2.1 s
INP25 ms
CLS0
TTFB1400 ms

Real user p75, Chrome UX Report, Oct 2026.

Page

  • Language: English (United States)
  • Weight: 2.6 MB · 47 requests
  • WordPress theme: divi · all themes
  • Structured data: JSON-LD, OpenGraph, Twitter Cards

Homepage as crawled by the HTTP Archive, Oct 2026.

Organisation

From the homepage's own structured data (Oct 2026).

Infrastructure

  • Registered Dec 2002 (23 years) via Network Solutions, LLC, renews Dec 2026
  • Hosted on DreamHost (67.205.34.18)
  • DNS: DreamHost
  • Email: MailChannels
  • Email security: SPF (hard fail), no DMARC record
  • SSL: Sectigo, RSA 2048, expires Dec 2026
  • Common Crawl link graph: rank 457,108, 2 hosts

DNS records as swept Nov 2026, certificate as seen Nov 2026, registration from the registry's RDAP service. How the web is hosted

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