What powers apple.com?
Last seen Jun 2026 · 111 technologies across 36 categories
A/B Testing
Analytics
Adobe Analytics
since Aug 2018
Dynatrace
since Nov 2024
Google Analytics
since Aug 2018
Naver Analytics
since Nov 2025
Segment
since Nov 2018
Snowplow Analytics
since May 2021
Zipkin
since May 2019
Authentication
Apple Sign-in
since Jul 2021
Caching
Varnish
since Jun 2026
CDN
CMS
Adobe Experience Manager
since Aug 2018
CRM
Q4
since Apr 2022
Customer data platform
Adobe Experience Platform Identity Service
since Jul 2021
Databases
MariaDB
since Jun 2023
Ecommerce
Cart Functionality
since Aug 2020
Mailman
since Nov 2025
Font scripts
Issue trackers
Sentry
since Aug 2020
JavaScript frameworks
JavaScript graphics
JavaScript Libraries
Axios
since Oct 2025
crypto-js
since Apr 2022
MobX
since Dec 2024
Preact
since Mar 2023
PubSubJS
since Jul 2023
Slick
since Aug 2018
Twitter typeahead.js
since Nov 2018
Underscore.js
since Aug 2018
Load balancers
Amazon ALB
since Feb 2023
Maps
Apple MapKit JS
since Mar 2023
Miscellaneous
Babel
since Mar 2020
Google Code Prettify
since Sep 2022
HTTP/3
since Jul 2025
Jive
since Aug 2018
LottieFiles
since Feb 2022
Open Graph
since Sep 2022
parcel
since Jan 2021
Popper
since Oct 2022
PWA
since Aug 2022
RSS
since Dec 2022
SWC
since Dec 2022
Vite
since Mar 2023
Webpack
since Jan 2019
Mobile frameworks
jQuery-pjax
since Jul 2021
Operating systems
Windows Server
since Aug 2018
PaaS
Amazon Web Services
since Jan 2022
Performance
Priority Hints
since Oct 2024
Turbolinks
since Nov 2021
Programming languages
Java
since Aug 2018
Node.js
since Aug 2018
Python
since Nov 2025
Ruby
since Aug 2018
TypeScript
since Aug 2022
Reverse proxies
Envoy
since Jul 2020
Rich text editors
RUM
Datadog
since Feb 2024
Security
HSTS
since Sep 2022
Segmentation
Adobe Audience Manager
since May 2022
Tag managers
Adobe DTM
since Jan 2019
Adobe Experience Platform Launch
since Jun 2021
UI frameworks
Video players
Web frameworks
Express
since Aug 2018
Microsoft ASP.NET
since Aug 2018
Ruby on Rails
since Aug 2018
Stencil
since Sep 2023
Web servers
Apache HTTP Server
since Jun 2018
Apache Tomcat
since Aug 2018
Webmail
Apple iCloud Mail
since Jan 2023
Widgets
Wheelio
since Sep 2021
Top search keywords
| Keyword | Position | Est. monthly visits |
|---|---|---|
| maps | #2 | 2,689,200 |
| apple store | #1 | 249,900 |
| apple music | #2 | 243,000 |
| apple computer store near me | #1 | 228,000 |
| ipad | #1 | 228,000 |
| airpods pro | #1 | 204,600 |
| airpod pro | #1 | 204,600 |
| iphone | #1 | 185,400 |
| apple tv | #2 | 148,200 |
| macbook pro | #1 | 83,900 |
| iphone 17 | #1 | 83,300 |
| apple store | #3 | 80,000 |
| airtag | #1 | 74,800 |
| ipad pro | #1 | 68,600 |
| macbook air | #1 | 68,400 |
| beats electronics | #3 | 65,500 |
| airpods pro | #3 | 65,500 |
| safari internet browser | #1 | 61,100 |
| safari browser | #1 | 61,100 |
| air tag | #1 | 61,100 |
| ipad air | #1 | 56,100 |
| iphone 16 | #1 | 55,600 |
| mac | #2 | 54,700 |
| macbook | #2 | 54,500 |
| apple education store | #1 | 50,200 |
The site's top keywords in Google (US), with the visits each one is estimated to bring per month.
Top backlinks
Top links pointing at the site, one per source domain, strongest first. The anchor text opens the page carrying the link.
Audience
- 72% phone
- 25% desktop
- 3% tablet
United States
India
Japan
Germany
United Kingdom
Brazil
Countries where the site has Chrome traffic, strongest markets first.
Open Page Rank
9.66 / 10 · ranked #13 of all domains
669,791 referring domains · OpenPageRank
Search traffic
12,947,600 est. monthly organic visits (US)
1,709,217 keywords in Google's top 30
Core Web Vitals
| LCP | 3.1 s |
| INP | 125 ms |
| CLS | 0 |
| TTFB | 1300 ms |
Real user p75, Chrome UX Report, Jun 2026.
Page
- Language: English (United States)
- CDN: Fastly
- Weight: 7.3 MB · 146 requests
- Structured data: JSON-LD, OpenGraph, Twitter Cards
Homepage as crawled by the HTTP Archive, Jul 2026.
Subdomains
| Host | Techs |
|---|---|
| trailers.apple.com | 16 |
| investor.apple.com | 13 |
| ade.apple.com | 12 |
| businessconnect.apple.com | 12 |
| jobs.apple.com | 12 |
| checkcoverage.apple.com | 11 |
| finance-app.itunes.apple.com | 11 |
| itunespartner.apple.com | 11 |
| machinelearning.apple.com | 11 |
| music.apple.com | 11 |
| musicconnect.apple.com | 11 |
| pr-mlr-shield-prod.apple.com | 11 |
| agreements.apple.com | 10 |
| applepaydemo.apple.com | 10 |
| ara-prn.apple.com | 10 |
| artists.apple.com | 10 |
| authorize.music.apple.com | 10 |
| authors.apple.com | 10 |
| facetime.apple.com | 10 |
| musicpartners.apple.com | 10 |
| podcasters.apple.com | 10 |
| tvpartners.apple.com | 10 |
| 100best.music.apple.com | 9 |
| applegiftcard.apple.com | 9 |
Full technology history →
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Recent changes
- detected Varnish Jun 2026
- detected React Router Jan 2026
- detected Naver Analytics Nov 2025
- dropped Apollo Aug 2025
- dropped GraphQL Aug 2025
- dropped Hammer.js Aug 2025
- dropped React Router Aug 2025