Websites Powered by Adobe Target
15,498 websites tracked using Adobe Target (A/B Testing) · www.adobe.com
Adobe Target is a tool for running A/B and multivariate experiments to compare page variants. Its official site is adobe.com. PoweredBy tracks the websites that use Adobe Target across the public web; the tracked counts, adoption trend, and site list on this page are updated from our ongoing crawl of the a/b testing ecosystem.
Usage trend
5K
10K
15K
Jun 2021
Oct 2022
Feb 2024
May 2025
Sep 2026
Domains observed using Adobe Target in each month's HTTP Archive crawl,
Jun 2021 to Sep 2026 · peak 11,970 in Mar 2023. The tracked total above also
counts sites not re-crawled recently.
Core Web Vitals
LCP 2.2 s
INP 150 ms
CLS 0.1
TTFB 900 ms
Median site among 9,749 Adobe Target sites with Chrome UX data, p75 values, Sep 2026.
Top countries
United States
7,525
Canada
2,613
India
2,327
United Kingdom
2,125
Germany
1,744
France
1,682
Spain
1,680
Mexico
1,665
Sites using Adobe Target by audience country, Chrome UX Report.
Usage by industry
| Industry | Share | Websites |
|---|---|---|
| Automotive | 4.74% | 3,289 |
| Real estate | 0.28% | 201 |
| Finance and insurance | 0.21% | 35 |
| Arts and entertainment | 0.10% | 40 |
| Government | 0.05% | 4 |
| Non-profit and religious | 0.03% | 2 |
| Education | 0.02% | 10 |
| Travel and hospitality | 0.02% | 14 |
| Retail | 0.02% | 47 |
| News and media | 0.01% | 6 |
| Software and apps | 0.01% | 16 |
| Blogs and publishing | 0.01% | 3 |
Share of each industry's websites with a detected stack that use Adobe Target; industries come from what sites declare in their own structured data.
Top sites by authority
9+
5% · 18 of 372 sites
8+
2% · 190 of 7,677 sites
7+
1% · 561 of 45,712 sites
6+
<1% · 847 of 110,136 sites
5+
<1% · 1,203 of 246,751 sites
The share of the web's most authoritative domains, by Open Page Rank tier, seen running Adobe Target in recent crawls. Only 372 domains worldwide score 9 or higher.
Websites using Adobe Target
| # | Domain | Open Page RankOPR | Est. monthly visits (US)Visits (US) | Keywords | First seen |
|---|---|---|---|---|---|
| 1 | linkedin.com | 9.82/10 | 70,067,900 | 12,159,830 | Jul 2021 |
| 2 | microsoft.com | 9.54/10 | 11,626,900 | 676,768 | Jun 2021 |
| 3 | adobe.com | 9.48/10 | 8,261,900 | 815,230 | Jun 2021 |
| 4 | cloudfront.net | 9.47/10 | - | - | Jun 2021 |
| 5 | amazon.com | 9.47/10 | 343,823,400 | 25,932,389 | Jul 2021 |
| 6 | harvard.edu | 9.24/10 | 472,700 | 11,444 | Jun 2021 |
| 7 | amazon.co.jp | 9.16/10 | 56,200 | 85,866 | Jul 2021 |
| 8 | hbr.org | 9.14/10 | 597,200 | 196,139 | Jul 2021 |
| 9 | ibm.com | 9.13/10 | 11,139,500 | 518,522 | Jul 2021 |
| 10 | amazon.de | 9.13/10 | 112,300 | 182,017 | Jul 2021 |
| 11 | zendesk.com | 9.10/10 | 416,900 | 60,938 | Jul 2021 |
| 12 | mckinsey.com | 9.09/10 | 525,900 | 253,366 | Jun 2021 |
| 13 | amazon.co.uk | 9.08/10 | 653,600 | 790,182 | Jul 2021 |
| 14 | canada.ca | 9.08/10 | 2,129,800 | 995,010 | Jun 2021 |
| 15 | go.com | 9.06/10 | 134,400 | 705 | Jun 2021 |
| 16 | worldbank.org | 9.05/10 | 698,600 | 170,839 | Aug 2021 |
| 17 | telegraph.co.uk | 9.04/10 | 700,500 | 680,508 | Jun 2021 |
| 18 | arcgis.com | 9.01/10 | 948,500 | 244,725 | Jun 2021 |
| 19 | marriott.com | 8.98/10 | 12,972,400 | 790,752 | Jun 2021 |
| 20 | samsung.com | 8.96/10 | 5,663,200 | 685,042 | Jul 2021 |
| 21 | nsw.gov.au | 8.95/10 | 75,300 | 73,181 | Nov 2022 |
| 22 | mynavi.jp | 8.95/10 | 81 | 14 | Oct 2023 |
| 23 | elsevier.com | 8.93/10 | 344,600 | 88,582 | Jul 2021 |
| 24 | pwc.com | 8.93/10 | 289,200 | 144,910 | Jun 2021 |
| 25 | wa.gov | 8.93/10 | 719,700 | 7,869 | Aug 2026 |
| 26 | cisco.com | 8.92/10 | 1,161,900 | 251,239 | Jun 2021 |
| 27 | walmart.com | 8.91/10 | 77,455,200 | 10,944,972 | Jun 2021 |
| 28 | amazon.ca | 8.91/10 | 423,500 | 470,452 | Jul 2021 |
| 29 | box.com | 8.88/10 | 275,800 | 23,244 | Jun 2021 |
| 30 | accenture.com | 8.87/10 | 138,800 | 76,754 | Jun 2021 |
| 31 | site.com | 8.86/10 | - | 1 | Mar 2023 |
| 32 | acs.org | 8.85/10 | 797,000 | 91,768 | Jul 2021 |
| 33 | sap.com | 8.83/10 | 526,000 | 58,757 | Jun 2021 |
| 34 | elpais.com | 8.83/10 | 156,800 | 265,475 | Jun 2021 |
| 35 | amazon.in | 8.83/10 | 418,200 | 488,940 | Jul 2021 |
| 36 | aarp.org | 8.82/10 | 1,965,700 | 572,392 | Jun 2021 |
| 37 | nejm.org | 8.81/10 | 529,000 | 189,081 | Jun 2021 |
| 38 | playstation.com | 8.78/10 | 5,277,700 | 668,998 | Jun 2021 |
| 39 | hp.com | 8.78/10 | 2,701,800 | 494,419 | Jun 2021 |
| 40 | amazon.com.au | 8.77/10 | 100,200 | 229,491 | Jul 2025 |
| 41 | bluehost.com | 8.74/10 | 142,500 | 37,976 | Nov 2022 |
| 42 | xbox.com | 8.74/10 | 5,119,100 | 450,860 | Jun 2021 |
| 43 | hyatt.com | 8.74/10 | 4,797,100 | 285,378 | Jun 2021 |
| 44 | illinois.gov | 8.73/10 | 521,900 | 65,410 | Oct 2022 |
| 45 | history.com | 8.72/10 | 8,810,100 | 732,651 | Jul 2021 |
| 46 | thomsonreuters.com | 8.70/10 | 145,100 | 57,340 | Jun 2021 |
| 47 | dell.com | 8.70/10 | 3,380,200 | 388,592 | Jun 2021 |
| 48 | unsw.edu.au | 8.69/10 | 77,400 | 61,319 | Jun 2021 |
| 49 | twilio.com | 8.67/10 | 260,100 | 55,771 | Nov 2022 |
| 50 | aboutamazon.com | 8.67/10 | 15,669,500 | 201,501 | Aug 2025 |
| 51 | att.com | 8.67/10 | 9,543,600 | 448,398 | Jun 2021 |
| 52 | networksolutions.com | 8.66/10 | 147,100 | 28,430 | Jul 2021 |
| 53 | nba.com | 8.66/10 | 22,786,600 | 584,800 | Jun 2021 |
| 54 | ihg.com | 8.65/10 | 4,228,000 | 404,690 | Nov 2022 |
| 55 | mlb.com | 8.65/10 | 38,868,700 | 1,257,348 | Jun 2021 |
| 56 | experian.com | 8.63/10 | 3,487,900 | 259,117 | Jun 2021 |
| 57 | autodesk.com | 8.63/10 | 742,400 | 114,708 | Jun 2021 |
| 58 | charitynavigator.org | 8.62/10 | 231,900 | 74,946 | Sep 2024 |
| 59 | com.de | 8.62/10 | 5 | 14 | Dec 2021 |
| 60 | trendmicro.com | 8.61/10 | 44,100 | 19,559 | Apr 2024 |
| 61 | findlaw.com | 8.61/10 | 604,300 | 229,500 | Jun 2021 |
| 62 | sydney.edu.au | 8.61/10 | 132,000 | 67,034 | Jun 2021 |
| 63 | ups.com | 8.60/10 | 10,845,000 | 224,139 | Jun 2021 |
| 64 | scopus.com | 8.60/10 | 4,000 | 597 | Jul 2021 |
| 65 | timeout.com | 8.60/10 | 2,275,200 | 1,099,564 | Sep 2026 |
| 66 | mongodb.com | 8.59/10 | 137,800 | 71,966 | Jul 2026 |
| 67 | fedex.com | 8.59/10 | 7,968,400 | 230,248 | Jun 2021 |
| 68 | salesforce-sites.com | 8.58/10 | - | - | Jun 2023 |
| 69 | akamai.com | 8.57/10 | 68,200 | 18,039 | Jun 2023 |
| 70 | jpmorgan.com | 8.57/10 | 904,200 | 111,240 | Jul 2021 |
| 71 | aaa.com | 8.57/10 | 2,089,100 | 397,850 | Jun 2021 |
| 72 | northeastern.edu | 8.57/10 | 104,100 | 13,497 | Feb 2024 |
| 73 | jal.co.jp | 8.55/10 | 484,400 | 83,278 | Jun 2021 |
| 74 | norton.com | 8.52/10 | 15 | 1 | Jun 2021 |
| 75 | fortinet.com | 8.52/10 | 755,000 | 88,489 | Dec 2022 |
| 76 | morganstanley.com | 8.51/10 | 467,200 | 110,307 | Jul 2021 |
| 77 | minecraft.net | 8.50/10 | 2,622,500 | 476,607 | Jul 2021 |
| 78 | paloaltonetworks.com | 8.50/10 | 143,200 | 36,610 | Jul 2021 |
| 79 | grafana.com | 8.48/10 | 47,300 | 41,198 | Jul 2021 |
| 80 | transunion.com | 8.47/10 | 725,700 | 32,478 | Jan 2022 |
| 81 | ford.com | 8.47/10 | 4,207,400 | 404,686 | Jun 2021 |
| 82 | nfl.com | 8.47/10 | 23,900,200 | 661,749 | Jul 2021 |
| 83 | consumentenbond.nl | 8.47/10 | 1,100 | 1,242 | Jul 2021 |
| 84 | mcafee.com | 8.45/10 | 287,700 | 54,609 | Jul 2021 |
| 85 | netsuite.com | 8.43/10 | 429,400 | 66,453 | Jun 2021 |
| 86 | so-net.ne.jp | 8.43/10 | 100 | 68 | Jun 2021 |
| 87 | disneyplus.com | 8.42/10 | 9,285,900 | 402,269 | Apr 2026 |
| 88 | missingkids.org | 8.41/10 | 155,400 | 23,875 | Jun 2023 |
| 89 | nottingham.ac.uk | 8.41/10 | 117,200 | 39,587 | May 2026 |
| 90 | scholastic.com | 8.41/10 | 232,000 | 63,274 | Jun 2021 |
| 91 | ets.org | 8.41/10 | 392,800 | 65,615 | Jul 2024 |
| 92 | esri.com | 8.40/10 | 256,400 | 59,980 | Jun 2021 |
| 93 | avast.com | 8.40/10 | 635,000 | 132,532 | May 2025 |
| 94 | rottentomatoes.com | 8.40/10 | 108,127,800 | 2,384,242 | Jul 2021 |
| 95 | f5.com | 8.39/10 | 66,600 | 17,745 | Jul 2021 |
| 96 | manager-magazin.de | 8.39/10 | 700 | 1,907 | Jul 2021 |
| 97 | studio.site | 8.39/10 | - | - | Aug 2025 |
| 98 | oklahoma.gov | 8.39/10 | 1,079,100 | 374,772 | Jul 2021 |
| 99 | amazon.com.mx | 8.38/10 | 78,600 | 110,227 | Apr 2024 |
| 100 | homeadvisor.com | 8.38/10 | 229,100 | 364,238 | Jul 2021 |
Open Page Rank is the domain's authority score (0 to 10, from the open web link graph); the list is ordered by it and covers sites seen in recent crawls. Visits and keywords are estimated US organic search figures.
Download top 10,000 as CSV (zip) →
Columns: domain, Open Page Rank, first seen, last seen, industry (from the site's own structured data, blank when none).
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