Technology history for birchbox.co.uk

2025 1 dropped

• dropped Heap Aug 2025 · Analytics

2023 2 added · 18 dropped · 1 switched

• dropped Google Optimize Dec 2023 · A/B Testing
• dropped Animate.css Aug 2023 · UI frameworks
• dropped Apple Pay Aug 2023 · Payment processors
• dropped Boomerang Aug 2023 · JavaScript libraries
• dropped Cart Functionality Aug 2023 · Ecommerce
• dropped Facebook Pixel Aug 2023 · Analytics
• dropped Google Hosted Libraries Aug 2023 · CDN
• dropped jQuery Aug 2023 · JavaScript libraries
• dropped jsDelivr Aug 2023 · CDN
• dropped Loox Aug 2023 · Shopify apps
• dropped Priority Hints Aug 2023 · Performance
• dropped Shopify Product Reviews Aug 2023 · Shopify apps
• dropped SweetAlert2 Aug 2023 · JavaScript libraries
• dropped Tabarnapp Aug 2023 · Shopify apps
• dropped TikTok Pixel Aug 2023 · Analytics
• dropped Mailjet Jul 2023 · Email
• added Google Optimize Feb 2023 · A/B Testing
• switched Pinterest Conversion Tag → Heap Feb 2023 · Analytics
• dropped Google Optimize Jan 2023 · A/B Testing
• dropped Heap Jan 2023 · Analytics
• added NextAuth.js Jan 2023 · Authentication

2022 26 added · 19 dropped · 1 switched

• added Animate.css Dec 2022 · UI frameworks
• added Apple Pay Dec 2022 · Payment processors
• added Boomerang Dec 2022 · JavaScript libraries
• added Cart Functionality Dec 2022 · Ecommerce
• dropped Cloudflare Network Error Logging Dec 2022 · Issue trackers
• added Google Hosted Libraries Dec 2022 · CDN
• added jQuery Dec 2022 · JavaScript libraries
• added jsDelivr Dec 2022 · CDN
• added Loox Dec 2022 · Shopify apps
• dropped Microsoft Advertising Dec 2022 · Advertising
• dropped Rakuten Dec 2022 · Affiliate programs
• dropped Rakuten Advertising Dec 2022 · Advertising
• added Shopify Product Reviews Dec 2022 · Shopify apps
• added SweetAlert2 Dec 2022 · JavaScript libraries
• added Tabarnapp Dec 2022 · Shopify apps
• dropped Partytown Nov 2022 · Performance
• dropped Algolia Sep 2022 · Search engines
• dropped Babel Sep 2022 · Miscellaneous
• dropped Braze Sep 2022 · Analytics
• dropped Cart Functionality Sep 2022 · Ecommerce
• dropped Datadog Sep 2022 · Analytics
• dropped Envoy Sep 2022 · Reverse proxies
• dropped Google Ads Conversion Tracking Sep 2022 · Analytics
• dropped Google Optimize Sep 2022 · A/B Testing
• added HSTS Sep 2022 · Security
• dropped jsDelivr Sep 2022 · CDN
• added Open Graph Sep 2022 · Miscellaneous
• dropped Sift Sep 2022 · Analytics
• dropped styled-components Sep 2022 · JavaScript frameworks
• dropped Taboola Sep 2022 · Advertising
• dropped Yottaa Sep 2022 · Tag managers
• added Font Awesome Aug 2022 · Font scripts
• added Google Workspace Aug 2022 · Email
• added Mailjet Aug 2022 · Email
• added Next.js Aug 2022 · Web frameworks
• switched Java → Node.js Aug 2022 · Programming languages
• added Partytown Aug 2022 · Performance
• added Prismic Aug 2022 · CMS
• added PWA Aug 2022 · Miscellaneous
• added Sentry Aug 2022 · Issue trackers
• added Vercel Aug 2022 · PaaS
• added Rakuten Jun 2022 · Affiliate programs
• added Rakuten Advertising Jun 2022 · Advertising
• added Algolia Apr 2022 · Search engines
• dropped Snap Pixel Apr 2022 · Advertising
• added Cloudflare Network Error Logging Feb 2022 · Issue trackers

2021 24 added · 4 dropped

• added Cloudflare Bot Management Dec 2021 · Security
• added Java Dec 2021 · Programming languages
• added TikTok Pixel Dec 2021 · Analytics
• dropped Wheelio Dec 2021 · Widgets
• added Envoy Nov 2021 · Reverse proxies
• added core-js Sep 2021 · JavaScript libraries
• added Wheelio Sep 2021 · Widgets
• added Google Ads Conversion Tracking Aug 2021 · Analytics
• added Heap Aug 2021 · Analytics
• added Babel Jul 2021 · Miscellaneous
• added Cart Functionality Jul 2021 · Ecommerce
• added Datadog Jul 2021 · Analytics
• added Facebook Pixel Jul 2021 · Analytics
• added Google Optimize Jul 2021 · A/B Testing
• added Pinterest Conversion Tag Jul 2021 · Analytics
• added Snap Pixel Jul 2021 · Advertising
• added styled-components Jul 2021 · JavaScript frameworks
• dropped Cart Functionality Jun 2021 · Ecommerce
• added Taboola Jun 2021 · Advertising
• added React May 2021 · JavaScript libraries
• added Yottaa May 2021 · A/B Testing
• added Zendesk May 2021 · Live chat
• dropped Babel Mar 2021 · Miscellaneous
• dropped TinyMCE Mar 2021 · Rich text editors
• added Braze Feb 2021 · Marketing automation
• added Microsoft Advertising Feb 2021 · Analytics
• added Sift Feb 2021 · Analytics
• added Typekit Feb 2021 · Font scripts

2020 5 added · 6 dropped

• added jsDelivr Dec 2020 · CDN
• dropped React Nov 2020 · JavaScript frameworks
• added TinyMCE Oct 2020 · Rich text editors
• added Cart Functionality Aug 2020 · Ecommerce
• dropped jQuery Aug 2020 · JavaScript libraries
• dropped Moment.js Aug 2020 · JavaScript libraries
• dropped Ruby Aug 2020 · Programming languages
• dropped Ruby on Rails Aug 2020 · Web frameworks
• dropped Zendesk Aug 2020 · CMS
• added Babel Mar 2020 · Miscellaneous
• added Zendesk Mar 2020 · Live Chat

2019 25 added · 8 dropped · 6 switched

• dropped Algolia Realtime Search May 2019 · Search Engines
• dropped Lodash May 2019 · JavaScript Libraries
• dropped Modernizr May 2019 · JavaScript Libraries
• dropped MySQL May 2019 · Databases
• dropped WordPress May 2019 · Blogs
• dropped Yoast SEO May 2019 · SEO
• added AppNexus Apr 2019 · Advertising Networks
• switched Hogan.js → React Apr 2019 · JavaScript Frameworks
• added Algolia Realtime Search Mar 2019 · Search Engines
• switched Nginx → Apache HTTP Server Mar 2019 · Web Servers
• added Cloudflare Mar 2019 · CDN
• switched Twitter → Facebook Mar 2019 · Widgets
• added Google Analytics Mar 2019 · Analytics
• added Google Analytics Enhanced eCommerce Mar 2019 · Analytics
• added Google Font API Mar 2019 · Font Scripts
• added Google Tag Manager Mar 2019 · Tag Managers
• added Hammer.js Mar 2019 · JavaScript Libraries
• added Hogan.js Mar 2019 · JavaScript Frameworks
• added Hotjar Mar 2019 · Analytics
• added jQuery Mar 2019 · JavaScript Libraries
• added Lodash Mar 2019 · JavaScript Libraries
• added Modernizr Mar 2019 · JavaScript Libraries
• added Moment.js Mar 2019 · JavaScript Libraries
• added MySQL Mar 2019 · Databases
• added New Relic Mar 2019 · Analytics
• added Nginx Mar 2019 · Web Servers
• added PHP Mar 2019 · Programming Languages
• switched PHP → Ruby Mar 2019 · Programming Languages
• added Ruby on Rails Mar 2019 · Web Frameworks
• added Twitter Mar 2019 · Widgets
• added Twitter Emoji (Twemoji) Mar 2019 · Miscellaneous
• switched W3 Total Cache → Varnish Mar 2019 · Cache Tools
• added W3 Total Cache Mar 2019 · Cache Tools
• switched Twitter Emoji (Twemoji) → Webpack Mar 2019 · Miscellaneous
• added WordPress Mar 2019 · Blogs
• added Yoast SEO Mar 2019 · SEO
• dropped React Feb 2019 · JavaScript Frameworks
• dropped styled-components Feb 2019 · Dev Tools
• added Google Analytics Enhanced eCommerce Jan 2019 · Analytics

2018 14 added · 3 dropped · 1 switched

• added New Relic Dec 2018 · Analytics
• dropped UNIX Nov 2018 · Operating Systems
• added Cloudflare Oct 2018 · CDN
• dropped New Relic Oct 2018 · Analytics
• dropped Underscore.js Aug 2018 · JavaScript Frameworks
• added New Relic Jul 2018 · Analytics
• switched webpack-2 → Webpack Jul 2018 · Miscellaneous
• added Apache HTTP Server Jun 2018 · Web Servers
• added Facebook Jun 2018 · Widgets
• added Google Analytics Jun 2018 · Analytics
• added Hammer.js Jun 2018 · JavaScript Frameworks
• added Hotjar Jun 2018 · Analytics
• added Lodash Jun 2018 · JavaScript Frameworks
• added React Jun 2018 · JavaScript Frameworks
• added styled-components Jun 2018 · Dev Tools
• added Underscore.js Jun 2018 · JavaScript Frameworks
• added UNIX Jun 2018 · Operating Systems
• added webpack-2 Jun 2018 · Miscellaneous